Man, Andrew Bosworth, or “Boz” as he’s called—what a character. He’s been with Meta since the stone age, being one of the first 15 engineers. Anyway, earlier in the year, he put out this memo. Classic Boz style. He’s all buzzing about 2025 being this huge moment for Meta’s Reality Labs. It’s either gonna be their shining achievement or just a hilarious misfire. You know, like one of those old epic fails that people can’t stop talking about? Yeah, that.
These days, Boz seems to be riding the “this could be great” wave. But let’s be real, the market kinda holds all the cards here.
He was on Bloomberg Tech, totally dropped this line like, “We’ll judge at the end of the decade, but this feels like the pivotal year.” So, kinda like waiting till the end of a movie to decide if you liked it or not. But you get the feeling he thinks 2025’s crucial.
Oh, and those Meta Ray-Ban AI glasses? People are loving them. More than 2 million sold since October 2023! They even outdid regular Ray-Bans last year, which, side note, is nuts, considering AI features weren’t even rolled out then.
And get this—Google’s hopping on the bandwagon with Gentle Monster and Warby Parker to whip up some Android XR smart glasses. Typical Google. Plus, whispers of Apple jumping in with their own glasses by 2026? Wild times.
Boz put it perfectly: “We shifted from working away in obscurity to being out there with a product everyone wants.” It’s like they went from being the introverted kid to prom king overnight. He’s all about how this year counts big time, probably more than any other.
Still, competition’s just noise if the market doesn’t bite on Meta’s AR and VR. That’s what’ll spark this tech’s standardization, right?
Boz, spilling wisdom from Sheryl Sandberg, says markets, especially in hardware, lag behind. Early signs matter more. You gotta believe in your vision, have that taste in-house. Classic Sheryl advice, apparently. Most companies, she’d say, don’t crash ‘cause competition wrecked them but ‘cause they flubbed their plans. Boz is taking that to heart, drilling into the team to stay focused internally rather than being obsessed with what competitors are pulling off.
He’s hyped for Meta’s ambitious 2025 plans. By year-end, they’ll know if they nailed it. And, you know, in five years, we’ll see if that even mattered. Wild ride ahead!
